The Dignity Index

I had the pleasure of working with The Dignity Index for my capstone project at BYU. We were able to present them with research on their earned media, social media, competition, and target audience. We created a brand guide complete with colors, fonts, messaging prompts, and pre-made social media posts and ads. We also supplied them with a guide to A/B testing, social media management, and ad management. Our team was also able to create a club guide and get them in touch with several universities and colleges across the U.S. who were interested in opening club chapters and fellowship programs at their schools.